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Pros

  • Well engineered cars
  • Practicality
  • Diesel motors are very reliable

Cons

  • Small line up
  • Resale value
  • Service network

WrapUp

 Good line up, but ageing now. Diesel are economical and lasts long. Lot of scope for future expansion in Indian domestic market. Currently exports more than Indian domestic sales.  

Nissan is a part of global Renault-Nissan alliance. Nissan stepped in India with Nissan X-trail SUV, but its first locally made car was Nissan Micra, a small car with international acclamation. However, they could not get more success thanks to a very limited dealer and service network. Nissan opted to have an alliance with Hover Automotive to handle its sales, service and distribution network. However, this move meant that customers were not unable to have better experience of products on sale. Even though later on, Nissan broke the tie up with Hover Automotive, the damage had been done. Consumers were now not so confident of Nissan products and the current sales indicate the same trend. Despite having competent products powered by an efficient diesel engine, the products are not picking up. Also, the line is severely limited. The ray of hope was Terrano, a close cousin of Duster. In fact, Terrano is nothing but Renault duster under the skin. The premium pricing of Terrano over already pricey Renault Duster meant that success was below average. Initial sales of Nissan Sunny sedan were also good, but tapered later on. The MPV, Nissan Evalia which is a globally successful product for Renault-Nissan, is also a failure in India. Nissan took another plunge and updated Micra and launched Micra Active, a cheaper Micra variant. It also could not woo many customers. Nissan needs to understand that car ownership in India is still an occasion, and consumers need to have confidence into a brand before putting up their money on it. Pricing also needs to be checked along with a dealer and service network which is expansive. The current sales might be dismissal, but a better consumer touch point can help Nissan gather sales from their still competitive range.

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