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Pros

  • Retro Looks
  • Performance
  • Interior design and its quality

Cons

  • Stiff ride
  • Entire line-up is over-priced
  • Not so powerful diesel engine

WrapUp

 

Not so practical, but is Fun to Drive. Retro looks add to its appeal and quality is great so is the build.

 

Mini is an iconic British small car brand, and has seen wide spread success. Mini is a car name which was introduced in the market by British Motor Corporation in 1960’s. The layout of Mini influenced lot of newer generation cars. Over its lifespan, Mini saw many variants which include an estate version and even a Jeep-like offroading car. Mini was also known as Austin Mini and later on, as Rover Mini. In 2004, when BMW sold Rover Group, it retained rights to Mini brand name and all current Mini products are a part of BMW group. Since 2000, Mini has moved from an economy car to a more premium, cult car status. Sportier version of Mini are called Mini Cooper. USA is now Mini’s largest market. Global offering include Mini 2-door, 4-door, Countryman, Clubman, Convertible, Paceman and John Cooper works. Cooper series name is derived after race driver John Cooper. Indian operations have Mini 3-door, 5-door, Convertible and Countryman on sale in India. As the cars are imported to India, the prices are in luxury car market range and hence the premium market position.  

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